LogiKlu is a website analytics solution designed
for B2B product companies.
The concept of LogiKlu stemmed from the realization that Marketing and Sales teams in B2B product companies are not getting any actionable insights on product demand or business leads from the popular web analytics software.
“During my stint in the semiconductor industry, both in strategic marketing and Business Unit management, I missed having a tool to get meaningful insights on the utilization of digital assets on the website. These “deployed assets” could be a great source of business intelligence. But most of the common website analytics solutions seem to focus more on potency of Ad Words, content efficacy, Heat Maps and plethora of generic traffic statistics leaving a huge vacuum in deciphering a customer's “depth of engagement” with specific products to filter Hot leads. LogiKlu addresses that vacuum.”
Subrata Chatterji, Founder, LogiKlu Analytics