B2B product companies in semiconductor device, semiconductor processing equipment, medical equipment, photo voltaic systems and similar industries are looking for smarter ways to understand how the product information and digital assets on the websites are being utilized by potential customers.
Marketing and Sales groups would love to know not only what products are being sought after on the website but also be able to identify the Companies visiting the website as potential business leads.
LogiKlu specializes in providing website analytics for "individual products" that include a composite view of Companies showing interest in products by consuming information and taking various actions such as downloading documents, software or viewing video. And you can dig deeper to peel a few more layers of the data to review levels of engagement and depth of interest. LogiKlu offers ways to add target customers to the Watch List and be alerted on their visit.
The concept of LogiKlu stemmed from the realization that Marketing and Sales teams in B2B product companies are not getting enough actionable insights on product demand and business leads from most web analytics software solutions.
During my stint in the semiconductor industry both in Marketing and Business Unit management, I missed having a tool that could provide meaningful insights on the utilization of digital assets on the website and deliver business leads. These “deployed assets” could be a great source of business intelligence. But most website analytics solutions seem to focus more on potency of Ad Words, Heat Maps and plethora of generic traffic statistics leaving a huge vacuum in deciphering “depth of engagement” with specific products to filter Hot leads. This led to the development of LogiKlu, a website analytics tool that marketing and sales team have been seeking perhaps for a very long time.
The “Executive Dashboard” provides ready-to-use snapshots, easily viewed on your mobile device – “analytics on the go”. Every detailed report in LogiKlu has been designed simplistically yet meaningfully for the end user’s direct use.
The Product Lead report offered with Lead Score based on “Level of Engagement” and “Depth of Interest” is designed to be a great tool for Marketing and Sales to see each potential customer’s interest in specific products and plan for the future. Every click, every action, every move and every minute of stay on the website gets considered in determining the levels of engagement and depth of interest in being a hot lead. Additional information on new versus repeat customers, sources of inbound traffic and various web behavioral aspects offer a thorough analysis of prospective leads for products.
LogiKlu web analytics is a strategic marketing tool conceived by marketers for marketers.