LogiKlu identifies Companies visiting a website and qualifies them as business leads by analyzing activities and actions during their stay on the website. Users can dig deeper to peel more layers of data to review levels of engagement and depth of interest. LogiKlu offers ways to add specific target Companies to the Watch List, monitor their needs and interest and be alerted on their visit.
B2B companies are looking for smarter ways to get qualified leads from the website and also understand how their product and service information on the website are being utilized by potential customers. They want to gain valuable insights on product and service demand analytics. One of the key benefits of LogiKlu is that it is able to provide business leads for "individual products" by deep analytics of activities and actions taken at the product level.
The concept of LogiKlu stemmed from the realization that Marketing and Sales teams in B2B companies are not getting enough actionable insights on product demand and business leads from most web analytics software solutions.
During my stint in the semiconductor industry, both in Marketing and Business Unit management, I missed having a tool that could provide meaningful insights on the utilization of digital assets on the website and deliver qualified business leads. These “deployed assets” could be a great source of business intelligence. But most website analytics solutions seem to focus more on potency of Ad Words, Heat Maps and plethora of generic traffic statistics leaving a huge vacuum in deciphering “depth of engagement” with specific products to filter Hot leads. This led to the development of LogiKlu, a website analytics tool that marketing and sales team have been seeking perhaps for a very long time.
The Executive Dashboard approach in LogiKlu is meant to work as a management tool for utilizing snapshots and desired layers of data to drive the marketing and sales efforts. Every report in LogiKlu has been designed simplistically yet meaningfully for the end user’s direct use. No overkill in statistics. Every click, every action, every move and every minute of stay of a visitor on the website provide the fuel for LogiKlu to generate marketing and sales intelligence.
Simply put, LogiKlu is a management tool created for B2B sales growth and marketing efficacy.