LogiKlu was created to address the vacuum left by traditional lead generation software and over-hyped marketing automation tools.
The traditional lead generation approach in identifying a Company visiting a website and then simply showing their activities, falls way short of comprehensive “sales intelligence”. Marketing Automation platforms, though offering lead generation as well, are better valued for their email marketing capabilities rather than sales leads. But such email marketing fall flat on sales efforts to sell high-value products and services in the B2B world.
LogiKlu was founded on the direct knowledge and experience of the challenges faced by Companies in selling complex technologies, and high-value products and services in the B2B sector. LogiKlu addresses the real life problems faced by the Sales Organization in easily receiving actionable sales leads as well as in providing inputs on target opportunities for successful closure. So the objective is to equip the Sales Team with simple, smart, actionable sales intelligence to pursue business opportunities more effectively.
During my stint in the semiconductor equipment industry, both in Marketing Management and Business Unit management, I witnessed how marketing and sales organizations were missing a comprehensive and collaborative intelligence platform to pursue business opportunities effectively. I also realized that unless the solution is very smart and "handy", it may not be effective for the organization. This led to our development of LogiKlu, a simple, smart and nimble Marketing and Sales Intelligence solution that works as an app on a mobile device anytime, anywhere as much as it does as a web application on a computer.
As a company, LogiKlu is committed to making the Intelligence Hub simplistically effective for the Marketing and Sales team, anytime, anywhere. We see it as a two way process, where software use analytics to deliver leads and insights, while real world experience provides valuable refinements to the information. When the two work in most potent ways, you have LogiKlu.
Every report in LogiKlu has been designed simplistically yet meaningfully. No overkill in statistics. No cumbersome click journey to get to the data. No training needed for onboarding. It is ready to use, whenever you are.